Newspapers, television, and radio news focus on the latest information. Similarly, town magazines and local websites are passionate about introducing new shops, spots, and events, as people are naturally drawn to fresh, exciting content.

 

But why do people crave novelty? The answer lies in the fact that new information sparks curiosity and excitement.

 

As the editor-in-chief of Hokuroku, I’ve long felt that the Hokuriku region lacks the excitement that makes you raise your hands and shout, laugh uncontrollably, or start dancing to the rhythm. While soothing and relaxing content is abundant, there is a noticeable gap that stirs strong emotions in a positive direction—content that makes people truly feel something.

 

If sharing information about a new event or shop can ignite that excitement in someone’s heart, then Hokuroku should be the platform for sharing such news.

 

We’re now expanding our network across the three Hokuriku prefectures, beyond the borders of individual regions. This broadens the scope of our content, offering a more diverse selection compared to other local media that typically operate within a single prefecture.

 

To further enrich the experience, we’ve created a section that highlights upcoming events, new shops, and exciting places across Hokuriku. The latest updates will appear at the bottom of the list, so please scroll down and check them out.

 

Masayoshi Sakamoto
First Editor-in-Chief of Hokuroku