Do you remember the nostalgic TV commercials you watched as a child? What kind of visuals or songs come to mind?

 

Those who grew up in the era when television was the “king” of the living room were likely exposed to local TV commercials that aired only in the Hokuriku region (Fukui, Ishikawa, Toyama) or commercials that were particularly famous.

 

Even people who have since moved away from Hokuriku will find that watching these nostalgic local commercials can instantly bring back memories of their childhood homes and their time watching TV.

 

Watching these commercials might make you think, “I miss my hometown,” or “I wonder how my old classmates are doing?”

 

Local commercials help foster a sense of regional pride and deeply connect people who were raised in the same area. With that sentiment in mind, we reached out to people with ties to Hokuriku through SNS and member surveys, asking, “What local commercials do you remember from your past?”

 

Based on the responses we received, we reached out to dozens of companies to collect nostalgic TV commercials from Hokuriku.

 

Due to the age of the commercials and issues regarding rights, the process of collecting and publishing them is taking time. We plan to release the collection in phases—Phase 1, Phase 2, and so on—and will continue to make new additions as they become available.

 

Like exhibition panels in a museum, we’ve included brief information about each video, hoping that this will offer deeper insight into the commercials. We hope it will encourage viewers to learn more about the background of those beloved old commercials.

 

Mayoshi Sakamoto
Editor-in-Chief of Hokuroku

 

 

Related: The Boundary Between Eastern and Western ‘Ozoni’ Lies in Hokuriku: Investigative Report